//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"free"
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
10
Advertising effects
10
Werbewirkung
10
Werbung
10
Consumer behaviour
4
Konsumentenverhalten
4
Internet marketing
3
Online-Marketing
3
Brand image
2
Brand management
2
Gender
2
Geschlecht
2
Markenführung
2
Markenimage
2
Advertising music
1
Airline
1
Audio branding
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Children
1
Communication
1
Computerspiel
1
Consumer privacy
1
Credibility
1
Data protection
1
Datenschutz
1
Diversity Management
1
Diversity in advertising
1
Diversity management
1
Environmental consciousness
1
Environmental management
1
Environmental policy
1
Ethnic group
1
Ethnische Gruppe
1
Femvertising
1
Fluggesellschaft
1
Frauen
1
Gamification
1
Glaubwürdigkeit
1
more ...
less ...
Online availability
All
Free
Undetermined
174
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Anglada-Tort, Manuel
1
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Buijzen, Moniek
1
Croes, Emmelyn A. J.
1
Eisend, Martin
1
Golob, Urša
1
Janssen, Loes
1
Kamleitner, Bernadette
1
Kordrostami, Melika
1
Laczniak, Russell N.
1
Marckhgott, Eva
1
Matthes, Jörg
1
Muldrow, Adrienne F.
1
Müllensiefen, Daniel
1
Neureiter, Ariadne
1
Podnar, Klement
1
Reijmersdal, Eva A. van
1
Rosengren, Sara
1
Rozendaal, Esther
1
Schofield, Kerry
1
Schouten, Alexander P.
1
Smit, Edith G.
1
Trahan, Tabitha
1
Waiguny, M. K. J.
1
Žabkar, Vesna
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
NBER Working Paper
17
NBER working paper series
17
Cogent business & management
16
CESifo working papers
15
ERIM report series research in management
15
Psychology & marketing
14
Faculty & research / Insead : working paper series
11
Research paper series / Stanford Graduate School of Business
9
Reutlinger Diskussionsbeiträge zu Marketing und Management
9
European research studies
8
Simon Business School working paper
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of marketing communications
6
Stanford University Graduate School of Business Research Paper
6
Working papers / Harvard Business School, Division of Research
6
Discussion paper / Tinbergen Institute
5
ERIM Report Series Reference
5
Kelley School of Business Research Paper
5
Pakistan journal of commerce and social sciences
5
Stanford University Graduate School of Business research paper
5
Working papers / TSE : WP
5
CESifo Working Paper
4
CESifo Working Paper Series
4
Columbia Business School Research Paper
4
Discussion paper series / IZA
4
Journal of current issues and research in advertising
4
Journal of marketing and consumer behaviour in emerging markets
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing i menedžment innovacij : m&mi
4
NET Institute Working Paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Working paper series
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Central European business review : CEBR
3
Cowles Foundation discussion paper
3
Dissertation Series CentER
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Economics, management and financial markets
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
8
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->