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accessRights:"free"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Internet marketing"
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Linh Dan Nguyen
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Cogent business & management
40
Administrative Sciences : open access journal
12
Journal of open innovation : technology, market, and complexity
12
CESifo working papers
11
European research studies
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Marketing i menedžment innovacij : m&mi
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Pakistan journal of commerce and social sciences
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Journal of global information management
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Expert journal of marketing
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Internet policy review : journal on internet regulation
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Future Business Journal
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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Journal of Asian finance, economics and business : JAFEB
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of marketing
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Journal of marketing communications
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Management dynamics in the knowledge economy
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South Asian journal of marketing
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Asian journal of business and accounting : AJBA
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European research on management and business economics
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Journal of the Academy of Marketing Science
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Digital business
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Discussion paper series / IZA
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Entrepreneurial business and economics review : EBER
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European journal of management and business economics : EJM&BE
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Journal of risk and financial management : JRFM
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Young consumers : insight and ideas for responsible marketers
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AGDI working paper
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Business & information systems engineering
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EERI research paper series
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Emerging Markets Journal : EMAJ
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Enlightening tourism : ET ; a pathmaking journal
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Global business and finance review
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International journal of advertising : the review of marketing communications
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International journal of business & management : IJoBM
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Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
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