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accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenführung"
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Search: subject_exact:"Small and medium-sized enterprises"
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Markenführung
KMU
63
SME
63
Lieferantenmanagement
23
Supplier relationship management
23
Innovation
19
Firm performance
18
Unternehmenserfolg
18
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Internationaler Markteintritt
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Brown, Brian
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Cao, Guangming
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Casidy, Riza
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Chung, Henry F. L.
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Gabrielsson, Mika
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Hsiao, Shih-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
4
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Journal of research in marketing and entrepreneurship
3
The marketing review
3
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Global business & economics review
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IEEE transactions on engineering management : EM
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International marketing review
2
Journal of business research : JBR
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of small business and enterprise development
2
The journal of business & industrial marketing
2
African journal of business and economic research : AJBER
1
Business and Economic Research : BER
1
European business review
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Gadjah Mada international journal of business
1
International journal of bank marketing
1
International journal of business excellence : IJBEX
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic perspectives : IJEP
1
International journal of emerging markets
1
International journal of entrepreneurship and small business : IJESB
1
International journal of export marketing : IJExportM
1
International journal of procurement management
1
International journal of trade and global markets
1
International journal of wine business research
1
Inventi impact: SMEs
1
Inventi impact: service sector
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Islamic marketing
1
Journal of business case studies
1
Journal of business-to-business marketing
1
Journal of engineering and technology management : JET-M
1
Journal of family business management : JFBM
1
Journal of fashion marketing and management
1
Journal of global marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
6
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
3
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
5
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
6
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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