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accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Beritelli, Pietro"
~person:"Cai, Weidong"
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Billboard effect
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Beritelli, Pietro
Cai, Weidong
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International journal of contemporary hospitality management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
2
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Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks
Beritelli, Pietro
;
Schegg, Roland
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10011435688
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