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Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
103
Online-Marketing
103
Social Web
94
Social web
94
Advertising effects
47
Werbewirkung
47
Brand management
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46
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45
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41
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41
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Beziehungsmarketing
33
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social media
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4
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International journal of internet marketing and advertising : IJIMA
OECD Digital Economy Papers
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,071
SpringerLink / Bücher
917
Journal of business research : JBR
722
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Springer eBook Collection
465
Springer eBook Collection / Business and Economics
333
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
291
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Telecommunications Policy
213
Electronic commerce research
210
Information systems research : ISR
198
Industrial marketing management : the international journal for industrial and high-tech firms
185
Journal of internet commerce
182
Sammlung Göschen
182
International journal of hospitality management
174
Finance research letters
158
International journal of production research
153
Tourism management : research, policies, practice
151
Discussion paper / Centre for Economic Policy Research
149
Discussion papers / CEPR
149
Journal of management information systems : JMIS
143
NBER Working Papers
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
European journal of operational research : EJOR
134
International journal of advertising : the review of marketing communications
123
International journal of production economics
123
World Bank E-Library Archive
119
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
104
Heritage
100
Asia Pacific journal of marketing and logistics
98
Journal of Business Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
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ECONIS (ZBW)
239
RePEc
70
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309
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
9
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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