//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~language:"deu"
~language:"eng"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Computerspiel
475
Video game
475
Consumer behaviour
159
Konsumentenverhalten
159
Game theory
129
Spieltheorie
129
Online-Marketing
81
Social Web
76
Social web
76
Advertising effects
53
Werbewirkung
53
Experiment
49
Brand management
47
Markenführung
47
Brand image
38
Markenimage
38
Werbung
36
Advertising
35
Video games
34
Virtual reality
33
Virtuelle Realität
33
Gamification
30
Innovation
28
Online retailing
23
Online-Handel
23
Beziehungsmarketing
22
Relationship marketing
22
Sport
22
Sports
22
Mobile communications
20
Mobilkommunikation
20
USA
20
United States
20
Video game industry
20
E-Learning
19
E-commerce
19
E-learning
19
Electronic Commerce
19
Internet
19
more ...
less ...
Online availability
All
Undetermined
Free
16
Type of publication
All
Article
74
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
3
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
German
English
Author
All
Vashisht, Devika
6
Sreejesh, S.
5
Breuer, Markus
4
Görlich, Daniel
4
Ponnet, Koen
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Guo, Xiaolong
2
Pillai, Sreejesh S.
2
Abida, Fatma Choura
1
Agag, Gomaa M.
1
Aggarwal, Aanchal
1
Aggarwal, Vijita Singh
1
Arora, Nupur
1
Ashley, Christy
1
Bang Nguyen Viet
1
Barnes, Stuart J.
1
Bassiouni, Dina H.
1
Bellman, Steven
1
Ben Saad, Sihem
1
Ben Yahia, Ali
1
Bernard, Françoise
1
Blanes Sebastián, María García de
1
Boyland, Emma
1
Calza-Perez, Mauro
1
Cao, Jiaqi
1
Catoni, Maria Luisa
1
Cauberghe, Veroline
1
Chang, Chia-Wen
1
Chauhan, Abhishek
1
Chen, Hai-Tao
1
Chen, Hao
1
Chen, Li
1
Choi, Yung Kyun
1
Christianson, Ryan
1
Civelek, Ismail
1
Courbet, Didier
1
Cresci, Stefano
1
more ...
less ...
Institution
All
Organisation for Economic Co-operation and Development
2
OECD
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
International journal of advertising : the quarterly review of marketing communications
4
Application of gaming in new media marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Springer eBook Collection
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Big data marketing strategies for superior customer experience
1
Digital innovations for customer engagement, management, and organizational improvement
1
Electronic commerce research
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Information technology & tourism
1
Information technology and management
1
Innovation: organization & management : IOM
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
2
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
3
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
6
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
Saved in:
7
Understanding customer attitude toward advergames : an extended TAM approach
Jami Pour, Mona
;
Kazemi, Zohre
;
Moeini, Hossein
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 94-116
Persistent link: https://www.econbiz.de/10014343042
Saved in:
8
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
9
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->