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accessRights:"restricted"
~person:"Bhatt, Siddharth Harshkant"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Sales promotion
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Bhatt, Siddharth Harshkant
Bogomolova, Svetlana
4
Gázquez-Abad, Juan Carlos
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
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Nordfält, Jens
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Pandey, Neeraj
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Sinha, Somesh Kumar
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Sinitsyn, Maxim
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Bagchi, Rajesh
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Bijmolt, Tammo H. A.
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Breugelmans, Els
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Cheng, T. C. E.
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Dewani, Prem Prakash
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Malshe, Avinash
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Quach, Sara
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Tan, Pei Jie
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Alavi, Sascha
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Chirra, Sricharan
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Chong, Alain Yee Loong
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Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
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2
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
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