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accessRights:"restricted"
~person:"Nordfält, Jens"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
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Verkaufsförderung
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Consumer behaviour
3
Einzelhandel
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Retail trade
3
Ladengestaltung
2
Store design
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retailing
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Beziehungsmarketing
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Brightness contrast
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Consumer-Brand relationships
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RyannReynolds-McIlnayaMaureenMorrinbJensNordfält
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Social discount rate
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Soziale Diskontrate
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discount depth
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goal completion
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Nordfält, Jens
Bogomolova, Svetlana
4
Gázquez-Abad, Juan Carlos
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
4
Pandey, Neeraj
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Sinha, Somesh Kumar
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Sinitsyn, Maxim
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Sivakumaran, Bharadhwaj
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3
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Cheng, T. C. E.
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Dewani, Prem Prakash
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Grewal, Dhruv
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Malshe, Avinash
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Quach, Sara
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Santini, Fernando de Oliveira
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Tan, Pei Jie
3
Verma, Priyanka
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Wali, O. P.
3
Xia, Lan
3
Agrawal, Anil Kumar
2
Alavi, Sascha
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Avdulaj, Jonida
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Behl, Abhishek
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Bertini, Marco
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Bhatt, Siddharth Harshkant
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Cai, Fengyan
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Cao, Zike
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Carlson, Jeffrey R.
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Chen, Chen-Ju
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Chen, Pingping
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Cheng, Andong
2
Chirra, Sricharan
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Chong, Alain Yee Loong
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Cohen, Justin
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Journal of retailing
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Journal of marketing research
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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