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accessRights:"restricted"
~source:"econis"
~subject:"Advertising effects"
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Advertising effects
Mobile Marketing
201
Mobile marketing
201
Online-Marketing
114
Internet marketing
106
Consumer behaviour
101
Konsumentenverhalten
101
Mobile communications
96
Mobilkommunikation
96
Advertising
63
Mobile Business
62
Mobile business
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Werbung
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37
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mobile marketing
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Online-Handel
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International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Corporate communications : an international journal
1
Discussion paper / Centre for Economic Policy Research
1
European journal of marketing
1
Global business review
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics research : IJBER
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of accounting & management information systems : JAMIS
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Market and competition law review
1
Marketing : ZFP ; journal of research and management
1
Marketing in a digital world
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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1
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
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2
The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Han, Zhao
;
Du, Gang
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10014440199
Saved in:
3
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
4
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
5
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
6
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
10
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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