//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~source:"econis"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Mobile Marketing
210
Mobile marketing
210
Online-Marketing
120
Internet marketing
111
Consumer behaviour
107
Konsumentenverhalten
107
Mobile communications
99
Mobilkommunikation
99
Advertising
67
Werbung
66
Advertising effects
65
Mobile Business
65
Mobile business
65
Werbewirkung
65
Mobile phone
39
Mobiltelefon
39
Mobile Anwendung
37
Mobile application
37
Social web
27
mobile marketing
23
Beziehungsmarketing
21
Deutschland
21
Germany
21
Innovation adoption
21
Innovationsakzeptanz
21
Relationship marketing
21
Electronic Commerce
20
Marketing management
18
Marketingmanagement
18
Internet
15
Marketing
14
E-commerce
13
Mobile advertising
13
Online retailing
13
Online-Handel
13
Theorie
13
Theory
13
mobile advertising
13
Brand
11
more ...
less ...
Online availability
All
Undetermined
Free
11
Type of publication
All
Article
20
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
4
Book section
4
Language
All
English
26
German
1
Author
All
Dwivedi, Yogesh Kumar
2
Hughes, Andrew
2
Kumar, Vinod
2
Shareef, Mahmud Akhter
2
Agarwal, Atul Kumar
1
Aghniadi
1
Arnita, Devi
1
Ataman, M. Berk
1
Avis, Mark
1
Baek, Tae Hyun
1
Banerjee, Syagnik
1
Borau-Boira, Elena
1
Bruggen, Gerrit H. van
1
Chiadmi, Nour-Eddine
1
Goenner, Emily
1
Gokgoz, Zeynep Aydin
1
Gordon, Brett R.
1
Jerath, Kinshuk
1
Jin, Boyi
1
Katona, Zsolt
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kutera, Robert
1
Ladhari, Riadh
1
Lamberton, Cait
1
Lappas, Theodoros
1
Lee, Crystal T.
1
Lin, Wen-Ya
1
Liu, Martin J.
1
Longstreet, Phil
1
Lopacinski, Karol
1
Luo, Jun
1
Lysik, Lukasz
1
Machura, Piotr
1
Mayer, Ansgar
1
Müller, Julian M.
1
Narayanan, Sridhar
1
Nasution, Reza Ashari
1
Newman, Timothy
1
Noguti, Valeria
1
more ...
less ...
Institution
All
Springer International Publishing
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
SpringerLink / Bücher
3
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Business horizons
1
Business/Economics
1
Corporate communications : an international journal
1
Developing successful global strategies for marketing luxury brands
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Palgrave Studies in Political Marketing and Management
1
Palgrave studies in political marketing and management
1
Responsible Innovation Management
1
Springer briefs in business
1
Springer eBook Collection
1
SpringerBriefs in Business
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
3
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
4
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
5
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
6
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
7
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
8
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
9
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
10
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->