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~subject:"Advertising"
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Mobile Marketing
200
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200
Online-Marketing
115
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102
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102
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97
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International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
3
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3
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3
Journal of promotion management : innovations in planning and applied research
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BestMasters
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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Application of gaming in new media marketing
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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European journal of marketing
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Global business review
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International journal of advertising : the review of marketing communications
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International journal of business and economics research : IJBER
1
International journal of business innovation and research : IJBIR
1
International journal of electronic business : IJEB
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of accounting & management information systems : JAMIS
1
Journal of business-to-business marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Market and competition law review
1
Marketing in a digital world
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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1
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
2
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
3
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
4
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
5
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
6
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
7
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
10
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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