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~subject:"Beziehungsmarketing"
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Search: subject_exact:"Experiential marketing"
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Beziehungsmarketing
Event marketing
307
Event-Marketing
307
Consumer behaviour
130
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130
Sportveranstaltung
84
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83
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International journal of event and festival management
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
International journal of contemporary hospitality management
3
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2
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2
Asia Pacific journal of marketing and logistics
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Edward Elgar E-Book Archive
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European journal of marketing
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Global business review
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Global strategic management in the service industry : a perspective of the new era
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of services, economics and management
1
Journal of economics & management
1
Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service theory and practice : JSTP
1
Markenkommunikation und Beziehungsmarketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Qualitative market research : an international journal
1
Service business
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
SpringerLink / Bücher
1
The journal of business strategy
1
The journal of product & brand management
1
Tourism review
1
Vision : the journal of business perspective
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ECONIS (ZBW)
57
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1
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
2
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
3
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
4
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
5
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
6
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
7
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
8
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
9
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
10
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga
;
Camprubí, Raquel
;
Fons, Cendrine
; …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
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