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~subject:"Corporate reputation"
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Search: subject_exact:"Markenarchitektur"
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Corporate reputation
Brand architecture
175
Markenarchitektur
175
Brand management
153
Markenführung
153
Firmenimage
82
Brand
44
Corporate culture
44
Unternehmenskultur
44
Markenartikel
43
Brand image
42
Markenimage
42
Consumer behaviour
38
Konsumentenverhalten
38
Corporate Social Responsibility
34
Corporate social responsibility
33
Corporate branding
32
Marketing management
28
Marketingmanagement
28
Markenpolitik
19
Corporate brand
18
Öffentlichkeitsarbeit
18
Public relations
17
Stakeholder
16
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
13
Business ethics
13
Relationship marketing
13
Unternehmensethik
13
B-to-B-Marketing
12
Business-to-business marketing
12
Corporate identity
11
Cultural heritage
11
Kulturgüter
11
Strategisches Management
11
Deutschland
10
Germany
10
corporate brand
9
corporate branding
9
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18
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Article
81
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1
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Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
2
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2
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1
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1
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1
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English
82
Author
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Balmer, John M. T.
7
Melewar, T. C.
6
Balmer, John M.T.
4
Bang, Nguyen
4
Chen, Weifeng
4
Abratt, Russell
3
Iglesias, Oriol
3
Ind, Nicholas
3
Podnar, Klement
3
Sharifah Faridah Syed Alwi
3
Singh, Jaywant
3
Crisafulli, Benedetta
2
Foroudi, Pantea
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
Hur, Won-Moo
2
Kleyn, Nicola
2
Koporcic, Nikolina
2
Markovic, Stefan
2
Mingione, Michela
2
Navare, Jyoti
2
Quamina, La Toya
2
Schultz, Majken
2
Wang, Wei-Yue
2
Ackfeldt, Anna-Lena
1
Adams, Nicholas
1
Agyei, James
1
Ali, Sulaiman Muhammad
1
Aluisius Hery Pratono
1
Amoasi, Richard
1
Ampaw, Enock Mintah
1
Andersen, Sophie Esmann
1
Aparicio, Gloria
1
Bag, Surajit
1
Balmern, John M. T.
1
Barnier, Virginie de
1
Bartholmé, Roland H.
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Bebek, Gaye
1
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Journal of business research : JBR
16
The journal of brand management : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International studies of management and organization
5
European journal of marketing : EJM
4
Corporate social responsibility and environmental management
3
The journal of product & brand management
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Corporate reputation review : an international journal
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of strategic marketing
2
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Business research quarterly : BRQ
1
Corporate communications : an international journal
1
Decision
1
European journal of international management : EJIM
1
European management journal
1
Family business review : journal of the Family Firm Institute
1
Humanomics
1
International journal of business
1
International journal of hospitality management
1
International journal of human resource management
1
Journal of general management
1
Journal of marketing management : MM
1
Management decision
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing intelligence & planning
1
Routledge companions in business, management and marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The IMP journal
1
The Oxford handbook of corporate reputation
1
The journal of business & industrial marketing
1
The marketing review
1
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ECONIS (ZBW)
82
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante
;
Xu, Yongan
;
Bosompem, Josephine
; …
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
Saved in:
3
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
4
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Saved in:
5
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
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6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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7
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
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8
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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9
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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10
Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
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