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accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Markenimage
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40
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8
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8
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5
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Exploring the rise of fandom in contemporary consumer culture
3
Artificial intelligence in marketing
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Cruise business development : safety, product design and human capital
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Driving innovation and business success in the digital economy
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E-retailing challenges and opportunities in the global marketplace
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Handbook of research on technology applications for effective customer engagement
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Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
4
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
5
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
6
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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7
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
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8
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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9
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
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10
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
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