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Konsumentenverhalten
Big event
386
Großveranstaltung
386
Sport event
183
Sportveranstaltung
183
Event-Marketing
82
Sport
82
Sports
82
Event marketing
81
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77
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75
Tourismus
75
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62
Urlaubsverhalten
62
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61
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48
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48
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46
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English
77
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Choo, Hyungsuk
2
Kruger, Martinette
2
Petrick, James F.
2
Saayman, Melville
2
Wong, IpKin Anthony
2
Abbas Adamu, Adamu
1
Abdullah, Abm
1
Ahn, Kwangho
1
Ai, Chi-Han
1
Alcántara-Pilar, Juan Miguel
1
Aleshinloye, Kayode D.
1
Alexandris, Kostas
1
Altunsöz, Irmak Hürmeriç
1
Anandkumar, Victor
1
Ansari, Junaid
1
Armenski, Tanja
1
Arnegger, Julius
1
Assaker, Guy
1
Atzeni, Marcello
1
Baek, Jooa
1
Bairrada, Cristela Maia
1
Bang, Hyejin
1
Bi, Jian-Wu
1
Bolar, Kartikeya
1
Bonfanti, Angelo
1
Borges, Ana Pinto
1
Boyle, Stephen
1
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Brandão, Amélia Maria Pinto da Cunha
1
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1
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1
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1
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1
Cai, Gangwei
1
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1
Chaney, Damien
1
Chatterjee, Ravi
1
Chen, Zengxiang
1
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1
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International journal of event and festival management
13
Journal of travel and tourism marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of destination marketing & management
4
Tourism management : research, policies, practice
4
European Sport management quarterly : ESMQ
3
International journal of contemporary hospitality management
3
Tourism economics : the business and finance of tourism and recreation
3
Tourism management perspectives : TMP
3
International journal of hospitality management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Benchmarking : an international journal
1
Co-creation and well-being in tourism
1
Drugs, crime and society
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of fashion marketing and management
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing theory
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
77
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
3
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
4
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
7
Determinants of visitors' festival satisfaction and subjective well-being : tracing the roles of place attachment and satisfaction
Thirugnanasambantham, K.
;
Rajasekharan, Pillai K.
; …
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10014429705
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Role of perceived benefits of online shopping festival in vietnam : differences between millennials and generation Z
Kim, Woo Bin
;
Xie, Jiali
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373376
Saved in:
10
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
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