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accessRights:"restricted"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Aufsatz im Buch"
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Exploring the rise of fandom in contemporary consumer culture
3
Cruise business development : safety, product design and human capital
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Driving innovation and business success in the digital economy
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Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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2
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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3
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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4
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
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5
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
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