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accessRights:"restricted"
~subject:"Television"
~subject:"United States"
~subject:"Werbung"
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Television
United States
Werbung
Fernsehwerbung
173
Television advertising
173
Werbewirkung
110
Advertising effects
109
Advertising
71
Consumer behaviour
54
Konsumentenverhalten
54
Internet marketing
52
Online-Marketing
52
Brand management
23
Markenführung
23
Fernsehen
20
Fernsehprogramm
20
Television programme
20
USA
17
advertising
16
Children
15
Kinder
15
Media usage
15
Mediennutzung
15
Hörfunkwerbung
11
Radio advertising
11
Sport event
11
Sportveranstaltung
11
television
11
Emotion
10
Product Placement
10
Product placement
10
Target group
10
Zielgruppe
10
television advertising
10
Brand image
9
Markenimage
9
Theorie
9
Theory
9
Arzneimittel
8
Fernsehsender
8
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37
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85
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9
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84
Aufsatz in Zeitschrift
84
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
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3
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English
91
German
3
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Bellman, Steven
5
Varan, Duane
5
Beal, Virginia
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Romaniuk, Jenni
3
Wilbur, Kenneth C.
3
Cunningham, Isabella
2
Davtyan, Davit
2
Etayo, Cristina
2
Fritz, Wolfgang
2
Gentzkow, Matthew Aaron
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Kind, Hans Jarle
2
Lenzen, Sandra
2
Rask, Amy
2
Robinson, Jennifer A.
2
Shapiro, Jesse M.
2
Sinkinson, Michael
2
Starc, Amanda
2
Sánchez-Tabernero, Alfonso
2
Woisetschläger, David
2
Wooley, Brooke
2
Yang, Joonhyuk
2
Yurukoglu, Ali
2
Abhishek
1
Ahn, Jungsun
1
Aitken, Robert
1
Akcay, Okan
1
Allan, David
1
Anderson, Simon P.
1
Andreeva, Tatʹjana B.
1
Artero, Juan P.
1
Bakir, Aysen
1
Balachander, Subramanian
1
Ballings, Michel
1
Basuroy, Suman
1
Bayo-Moriones, Alberto
1
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Technische Universität Braunschweig
2
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of advertising research
5
Journal of marketing communications
5
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing : EJM
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
American economic review
1
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science/Angewandte Marketingforschung
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Canadian journal of agricultural economics : CJAE
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Economic modelling
1
Eurasian business review
1
Food policy : economics planning and politics of food and agriculture
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of industrial organization
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of African business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
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1
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
2
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
3
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
4
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
5
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
6
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
7
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
8
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
9
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
10
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
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