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accessRights:"restricted"
~subject:"United States"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Verkaufsförderung"
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United States
Sales promotion
476
Verkaufsförderung
476
Consumer behaviour
311
Konsumentenverhalten
311
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
Online-Handel
63
Internet marketing
54
Online-Marketing
54
Advertising effects
53
Werbewirkung
53
Beziehungsmarketing
50
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50
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48
Rebate
48
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45
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45
Theory
45
Werbung
44
Marketing management
40
Marketingmanagement
40
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38
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Selling
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36
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Kundenbindungsprogramm
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promotion
24
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23
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Arakal, Jeevan J.
1
Basu, Anirban
1
Bhatt, Siddharth
1
Burton, Scot
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Chung, Yuho
1
Cui, Geng
1
Dhall, Punyaslok
1
Eger, Ludvík
1
Flamand, Tulay
1
Ford, John B.
1
Gauri, Dinesh Kumar
1
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1
Glandon, P. J.
1
Heiens, Richard A.
1
Hitsch, Güenter J.
1
Ho, Yi-Chun
1
Hortaçsu, Ali
1
Huang, Wei
1
Huang, Yunhui
1
Hulland, John
1
Jalali, Nima Y.
1
Jaremski, Matthew
1
Johnson, Alicia M.
1
Johnson, Jeff S.
1
Jones, Joseph M.
1
Kim, Ji-Hern
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lam, Son K.
1
Lin, Xiliang
1
Lin, Zhijie
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Maddah, Bacel
1
Malshe, Avinash
1
Min, Dongwon
1
Mičík, Michal
1
Mukherji, Prokriti
1
Narayanaswamy, Ravi
1
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Vision : the journal of business perspective
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of the Operational Research Society : OR
1
Journal of travel and tourism marketing
1
Quantitative marketing and economics : QME
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Southern economic journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
23
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1
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
2
How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett
;
Johnson, Alicia M.
;
Burton, Scot
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 145-156
Persistent link: https://www.econbiz.de/10014233780
Saved in:
3
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
4
Prices and promotions in U.S. retail markets
Hitsch, Güenter J.
;
Hortaçsu, Ali
;
Lin, Xiliang
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 289-368
Persistent link: https://www.econbiz.de/10012818135
Saved in:
5
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
6
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
7
Case analysis I : sales promotion planning TML
Basu, Anirban
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10012229818
Saved in:
8
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
9
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
10
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
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