//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mega-event"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Big event
331
Großveranstaltung
331
Sport event
168
Sportveranstaltung
168
Sport
79
Sports
79
Consumer behaviour
75
Event marketing
75
Event-Marketing
75
Konsumentenverhalten
75
Tourism
72
Tourismus
71
Holiday behaviour
61
Urlaubsverhalten
61
Tourism marketing
57
Tourismusmarketing
57
Customer satisfaction
45
Kundenzufriedenheit
45
Football
41
Fußball
41
Tourism industry
40
Tourismuswirtschaft
40
Impact assessment
39
Wirkungsanalyse
39
Music
32
Musik
32
Welt
32
World
32
Netherlands
31
Niederlande
31
Olympic Games
29
Brand image
28
Event
28
Markenimage
28
Veranstaltung
28
Sportmarketing
24
Sports marketing
24
Destination management
22
Beziehungsmarketing
21
Destinationsmanagement
21
more ...
less ...
Online availability
All
Undetermined
Free
38
Type of publication
All
Article
338
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
338
Aufsatz im Buch
20
Book section
20
Aufsatzsammlung
6
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
336
German
2
Author
All
Fairley, Sheranne
6
Kruger, Martinette
4
O'Reilly, Norm
4
Saayman, Melville
4
Alexandris, Kostas
3
Duignan, Michael B.
3
Gursoy, Dogan
3
Hayduk, Ted, III
3
Koenigstorfer, Joerg
3
Leenders, Mark A. A. M.
3
Müller, Martin
3
Parent, Milena M.
3
Schnitzer, Martin
3
Vierhaus, Christopher
3
Wong, IpKin Anthony
3
Al Emadi, Ahmed
2
Ali-Knight, Jane
2
Andersson, Tommy D.
2
Armbrecht, John
2
Assaker, Guy
2
Bakhsh, Jordan T.
2
Barrera-Fernández, Daniel
2
Bek, David
2
Brandão, Amélia Maria Pinto da Cunha
2
Breiter Terry, Deborah
2
Brown, Graham
2
Catoni, Maria Luisa
2
Chi, Xiaoting
2
Choo, Hyungsuk
2
Cornwell, T. Bettina
2
Davis, Andrew
2
Diop, Abdoulaye
2
Dolasinski, Mary Jo
2
Ferreira, Luciana Brandão
2
Fong, Lawrence Hoc Nang
2
Garay Tamajón, Luis Alfonso
2
Giraldi, Janaina de Moura Engracia
2
Hahm, Jeeyeon
2
Hallmann, Kirstin
2
Han, Heesup
2
more ...
less ...
Published in...
All
International journal of event and festival management
45
Tourism management : research, policies, practice
33
Tourism management perspectives : TMP
17
Journal of travel and tourism marketing
15
European Sport management quarterly : ESMQ
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Tourism economics : the business and finance of tourism and recreation
13
Journal of destination marketing & management
11
International journal of contemporary hospitality management
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of sports economics
9
Sport management review
8
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
4
Applied economics
3
International journal of hospitality management
3
International journal of sport finance
3
International journal of sports marketing & sponsorship
3
Journal of hospitality marketing & management
3
Sport, Business and Management : an international journal ; SBM
3
Tourism and hospitality research : THR
3
European journal of operational research : EJOR
2
International Journal of Hospitality and Event Management
2
Journal of Islamic marketing
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism and hospitality research : the surrey quarterly review
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
African journal of business and economic research : AJBER
1
African journal of science, technology, innovation & development : AJSTID
1
American economic review
1
American journal of business
1
Applied economics letters
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
more ...
less ...
Source
All
ECONIS (ZBW)
338
Showing
1
-
10
of
338
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Every loser wins : leveraging "unsuccessful" Olympic bids for positive benefits
Bason, Tom
;
Grix, Jonathan
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014282489
Saved in:
2
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
3
How to be a true institution? : understanding festival organization's role in urban festival management from the stakeholder analysis
Yin, Shuhua
;
Luo, Qiuju
;
Wang, Xiaomin
;
Yu, Gouxiong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014457634
Saved in:
4
Investor attention during soccer World Cups
Lobato, Manuel
;
Maura, Mario Jordi
;
Rodríguez, Javier
; …
- In:
American journal of business
39
(
2024
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10014513287
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
7
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
8
How does the Super Bowl affect host city tourism?
Heller, Lauren R.
;
Stephenson, E. Frank
- In:
Journal of sports economics
22
(
2021
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10012391525
Saved in:
9
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
10
Airline revenue management around sporting mega-events : an application using data from the Super Bowl XLIX
Peng, Yuqi
;
Ferguson, Mark
;
Yılmaz, Övünç
- In:
Journal of revenue and pricing management
22
(
2023
)
3
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014326685
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->