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institution:"Harvard Graduate School of Business Administration"
~institution:"INSEAD"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Search: subject_exact:"Marketing mix"
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Beziehungsmarketing
Marketing management
Marketingmanagement
11
Marketing
5
Relationship marketing
3
Competitive strategy
2
Consumer behaviour
2
Customer satisfaction
2
Gewinn
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Market entry
2
Market research
2
Markteintritt
2
Marktforschung
2
Profit
2
Theorie
2
Theory
2
Wettbewerbsstrategie
2
1987-1999
1
Brand
1
Competition
1
Consumer society
1
Customer service
1
Einzelhandel
1
Europa
1
Europe
1
Handelsmarke
1
Konsumgesellschaft
1
Kundenorientierung
1
Kundenservice
1
Markenartikel
1
Markenname
1
Marketing theory
1
Marketingtheorie
1
Retail trade
1
Selling
1
Store brand
1
Verbraucherzufriedenheit
1
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Book / Working Paper
11
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Arbeitspapier
3
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Working Paper
3
Aufsatzsammlung
1
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English
11
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Boulding, William
2
Christen, Markus
2
Barwise, Patrick
1
Deutz Ebeling, Hardy
1
Dolan, Robert J.
1
Johnson, Brian
1
Kumar, Nirmalya
1
Larréché, Jean-Claude
1
Malaviya, Prashant
1
Meehan, Sean A.
1
Nunes, Paul
1
Powell, William W.
1
Silk, Alvin J.
1
Spargo, Sarah
1
Steenkamp, Jan-Benedict E. M.
1
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Institution
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Harvard Graduate School of Business Administration
INSEAD
American Marketing Association
57
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Faculty & research / Insead : working paper series
3
Management dilemmas
1
The practice of management series
1
The results-driven manager series
1
What is? series
1
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ECONIS (ZBW)
11
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1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
5
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
7
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
8
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
9
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Saved in:
10
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
1
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