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isPartOf:"A handbook of corporate governance and social responsibility"
~isPartOf:"Corporate communications : an international journal"
~subject:"Markenarchitektur"
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Markenarchitektur
Corporate Social Responsibility
115
Corporate social responsibility
115
Public relations
56
Öffentlichkeitsarbeit
56
Stakeholder
27
Corporate reputation
16
Firmenimage
16
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Consumer behaviour
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CSR communication
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Corporate communications
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Brand architecture
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Balmer, John M. T.
1
Blömbeck, Anna
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Burghausen, Mario
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Dhanesh, Ganga Sasidharan
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Lauritsen, Britt Denise
1
Perks, Keith J.
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A handbook of corporate governance and social responsibility
Corporate communications : an international journal
Journal of business research : JBR
7
International studies of management and organization
4
Corporate social responsibility and environmental management
3
The journal of brand management : an international journal
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing communications
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Amfiteatru economic : an economic and business research periodical
1
Brand management in emerging markets : theories and practice
1
Cogent business & management
1
Communicating corporate social responsibility : perspectives and practice
1
Decision
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Humanomics
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Meddelanden från Svenska Handelshögskolan
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Reputation Management
1
South-east European journal of economics and business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sustainable Marketing Management : Grundlagen und Cases
1
The IMP journal
1
The IUP journal of management research : IJMR
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
2
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
3
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
4
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
5
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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