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isPartOf:"A handbook of corporate governance and social responsibility"
~isPartOf:"Corporate communications : an international journal"
~subject:"Markenführung"
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Markenführung
Corporate Social Responsibility
115
Corporate social responsibility
115
Public relations
56
Öffentlichkeitsarbeit
56
Stakeholder
27
Corporate reputation
16
Firmenimage
16
Communication
13
Consumer behaviour
13
Konsumentenverhalten
13
Corporate culture
10
Kommunikation
10
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10
Social web
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Unternehmenskultur
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Business ethics
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CSR communication
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Corporate communications
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Unternehmensethik
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CSR
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Sustainability
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Nachhaltigkeit
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Legitimacy
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Social responsibility
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Advertising
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Brand architecture
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Brand management
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Großbritannien
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Balmer, John M. T.
1
Blömbeck, Anna
1
Burghausen, Mario
1
Castelló-Martínez, Araceli
1
Lee, Yukyung
1
Lin, Carolyn A.
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Scandelius, Christina
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Stuart, Helen Joyce
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A handbook of corporate governance and social responsibility
Corporate communications : an international journal
The journal of brand management : an international journal
30
Journal of business research : JBR
22
The journal of product & brand management
21
Industrial marketing management : the international journal for industrial and high-tech firms
7
Corporate social responsibility and environmental management
6
Journal of strategic marketing
6
European journal of marketing : EJM
5
Journal of business ethics : JOBE
5
Journal of fashion marketing and management
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Asia Pacific journal of marketing and logistics
4
CSR und Brand Management : Marken nachhaltig führen
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
International studies of management and organization
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel and tourism marketing
4
Management decision
4
Management-Reihe Corporate Social Responsibility
4
SpringerLink / Bücher
4
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Cogent business & management
3
Economic research
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International marketing review
3
Journal of business ethics : JBE
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
Administrative Sciences : open access journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brands and branding
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ECONIS (ZBW)
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1
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
2
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
3
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
4
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
5
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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