//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekonzeption"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising planning
9
Werbeplanung
9
Werbewirkung
5
Advertising
2
Großbritannien
2
United Kingdom
2
Werbung
2
Actor-network theory
1
Advertising media
1
Akteur-Netzwerk-Theorie
1
Arbeiter
1
Australia
1
Australien
1
Automation
1
Automatisierung
1
Brand equity
1
Consumer behaviour
1
Credibility
1
Emotion
1
Emotions
1
Fertigungsprogramm
1
Gender
1
Gender differences
1
Geschlecht
1
Glaubwürdigkeit
1
Green advertising
1
Green marketing
1
Hautpflegemittel
1
Health-marketing messages
1
Higher education institution
1
Hochschule
1
Internet marketing
1
Konsumentenverhalten
1
Markenwert
1
Master production schedule
1
Media buying
1
Media planning
1
Message credibility
1
Message diffusion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Bhatnagar, Namita
1
Chang, Yu-Ting
1
Faseur, Tine
1
Geuens, Maggie
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lu, Hsi-Peng
1
McKay-Nesbitt, Jane
1
Pelsmacker, Patrick de
1
Putte, Bas van den
1
Ratneshwar, Srinivasan
1
Shoenberger, Heather
1
Smith, Malcolm C.
1
Yu, Hueiju
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of business research : JBR
Journal of advertising research
16
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
9
A master class in brand planning : the timeless works of Stephen King
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of marketing theory and practice
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Applied Marketing Science / Angewandte Marketingforschung
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of current issues and research in advertising
2
Marken- und Produktmanagement
2
Marketing : ZFP ; journal of research and management
2
Medienmanagement und E-Business
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Research
2
Research paper series / Stanford Graduate School of Business
2
Advances in advertising research
1
Advertising, promotion, and new media
1
Akzente
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
DUV: Wirtschaftswissenschaft
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Tinbergen Institute
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Faculty & research / Insead : working paper series
1
Forum für Fachsprachen-Forschung : FFF
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
2
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
Saved in:
3
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
4
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
5
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->