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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Konsumentenforschung"
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Consumer behaviour
859
Konsumentenverhalten
859
Brand management
316
Markenführung
316
Brand image
271
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271
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189
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Dhar, Ravi
11
Lusk, Jayson L.
11
Guzman, Francisco
9
Dahl, Darren W.
7
Kumar, V.
7
Richards, Timothy J.
7
Gijsbrechts, Els
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5
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Zhao, Min
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5
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4
Berger, Jonah
4
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4
Cheema, Amar
4
Chen, Yuxin
4
Fetscherin, Marc
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
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Krishna, Aradhna
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Levav, Jonathan
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Soman, Dilip
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Thomas, Manoj
4
Veloutsou, Cleopatra
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
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American journal of agricultural economics
Journal of marketing research : JMR
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
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431
Asia Pacific journal of marketing and logistics
391
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380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
291
SpringerLink / Bücher
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
859
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1
Consumer preferences for food away from home : dine in versus delivery
Kilders, Valerie
;
Caputo, Vincenzina
;
Lusk, Jayson L.
- In:
American journal of agricultural economics
106
(
2024
)
2
,
pp. 496-525
Persistent link: https://www.econbiz.de/10014545084
Saved in:
2
Dynamic model of entry : dollar stores
Chenarides, Lauren
;
Çakır, Metin
;
Richards, Timothy J.
- In:
American journal of agricultural economics
106
(
2024
)
2
,
pp. 852-882
Persistent link: https://www.econbiz.de/10014545206
Saved in:
3
Taxing sugar-sweetened beverages : a nonlinear pricing approach
Nuño-Ledesma, José G.
;
Wu, Steven Y.
;
Balagtas, Joseph V.
- In:
American journal of agricultural economics
106
(
2024
)
2
,
pp. 967-981
Persistent link: https://www.econbiz.de/10014545219
Saved in:
4
Do obese and nonobese consumers respond differently to price changes? : implications of preference heterogeneity for obesity-oriented food taxes and subsidies
Zhen, Chen
;
Chen, Yu
;
Lin, Biing-hwan
;
Karns, Shawn
; …
- In:
American journal of agricultural economics
106
(
2024
)
3
,
pp. 1058-1088
Persistent link: https://www.econbiz.de/10014545231
Saved in:
5
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
A reference-price-informed experiment to assess consumer demand for beef with a reduced carbon footprint
Kilders, Valerie
;
Caputo, Vincenzina
- In:
American journal of agricultural economics
106
(
2024
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014443389
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