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isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Internationales Marketing
38
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33
Consumer behaviour
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Brand image
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Kreutzer, Ralf T.
5
Kahiya, Eldrede Tinashe
3
Kreutzer, Ralf
3
Dean, David L.
2
Gorostidi-Martinez, Haritz
2
Raffée, Hans
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Segler, Kay
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Xu, Weimin
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Dogerlioglu-Demir, Kivilcim
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Kathawala, Yanus
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International Conference on International Marketing: Emerging Strategic Frontiers <1986, Singapur>
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Asia Pacific journal of marketing and logistics
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
103
International business review : the official journal of the European International Business Academy
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Europäische Hochschulschriften / 5
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in international marketing
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Journal of international consumer marketing
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Handbook of research in international marketing
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Journal of euromarketing
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Management international review : mir ; journal of international business
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The journal of brand management : an international journal
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The SAGE handbook of international marketing
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Gabler Edition Wissenschaft
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The journal of business & industrial marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
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Springer eBook Collection
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
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Handbook of research on international advertising
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Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
5
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
6
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
7
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
8
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
9
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
10
Marketing curriculum preparedness for Thailand : comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand
Carter, Jason Lee
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 1015-1030
Persistent link: https://www.econbiz.de/10011616935
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