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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"Emerging economies"
~subject:"South Korea"
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Search: subject_exact:"Internationales Marketing"
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Emerging economies
South Korea
International marketing
135
Internationales Marketing
135
Consumer behaviour
38
Konsumentenverhalten
38
USA
23
United States
23
Globalisierung
19
Globalization
19
Welt
19
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18
Brand image
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Markenimage
17
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Kulturelle Identität
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12
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Kara, Ali
2
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Bae, Young Han
1
Cai, Zhenyao
1
Di Benedetto, C. Anthony
1
Gassler, Birgit
1
Hamzaoui-Essoussi, Leila
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Hough, Michelle
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Huang, Jun
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Jin, Byoungho
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Jo, Myung-soo
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Ju, Ilyoung
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Jun, Jong Woo
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Kaynak, Erdener
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Kim, Chang-soo
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Knight, Gary A.
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Lancioni, Richard A.
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Lee, Sangwon
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Lee, Yeunjae
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Li, Ji
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Liu, Yu
1
Manrai, Ajay K.
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Meyer-Höfer, Marie von
1
Moon, Tae Won
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Park, Sang Il
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Ramkumar, Bharath
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Spiller, Achim
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Tao, Weiting
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Tsai, Wanhsiu Sunny
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Wang, Xinran
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Woo, Hongjoo
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1
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
18
Journal of international marketing
13
Journal of business research : JBR
9
International journal of emerging markets
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Asia Pacific business review
3
Gyeong sang non chong
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Business horizons
2
European journal of international management : EJIM
2
Europäische Hochschulschriften / 5
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of international trade & commerce
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research handbook on export marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
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ECONIS (ZBW)
14
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1
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
2
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
3
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
4
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
5
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
Saved in:
6
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
7
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
8
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
9
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
Saved in:
10
The effect of cultural distance on international marketing strategy : a comparison of cultural distance and managerial perception measures
Moon, Tae Won
;
Park, Sang Il
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008987053
Saved in:
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