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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"Kulturelle Identität"
~subject:"South Korea"
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Search: subject_exact:"Internationales Marketing"
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Kulturelle Identität
South Korea
International marketing
135
Internationales Marketing
135
Consumer behaviour
38
Konsumentenverhalten
38
USA
23
United States
23
Globalisierung
19
Globalization
19
Welt
19
World
19
China
18
Brand image
17
Markenimage
17
Cultural identity
16
Brand management
12
Designation of origin
12
Herkunftsbezeichnung
12
Markenführung
12
KMU
11
SME
11
Export
10
Multinationales Unternehmen
10
National culture
10
Nationalkultur
10
Transnational corporation
10
Developing countries
9
Entwicklungsländer
9
Marketing management
9
Marketingmanagement
9
Firm performance
8
International market entry
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Internationaler Markteintritt
8
Unternehmenserfolg
8
Advertising
7
Cross-cultural management
7
Emerging economies
7
Interkulturelles Management
7
International business research
7
Internationale Betriebswirtschaftslehre
7
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Manrai, Ajay K.
2
Abrar, Muhammad
1
Adams, Russell
1
Apil, Ali Riza
1
Bae, Young Han
1
Brennan, Ross
1
Chen, Yun
1
Chow, Clement S. F.
1
Czarnecka, Barbara
1
Di Benedetto, C. Anthony
1
Durvasula, Srinivas
1
Friedeborn, Stefanie
1
Homer, Pamela Miles
1
Hornikx, Jos
1
Hough, Michelle
1
Jin, Byoungho
1
Jo, Myung-soo
1
Johnson, Zachary S.
1
Jones, Victoria
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kara, Ali
1
Kaynak, Erdener
1
Keles, Serap
1
Kim, Chang-soo
1
Kim, Wooyang
1
Kumar, Nilesh
1
Lancioni, Richard A.
1
Lascu, Dana
1
Lee, Sangwon
1
Lee, Yeunjae
1
Liu, Yu
1
Lysonski, Steven
1
Manrai, Lalita A.
1
Messner, Wolfgang
1
Moon, Tae Won
1
O'Keefe, Daniel J.
1
Park, Sang Il
1
Parker, R. Stephen
1
Poon, Patrick
1
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
23
Journal of business research : JBR
18
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
3
Gyeong sang non chong
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific business review
2
Beyond Hofstede : culture frameworks for global marketing and management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
International journal of advertising : the review of marketing communications
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of international trade & commerce
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
1
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ECONIS (ZBW)
22
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22
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1
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
4
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
5
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
6
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
7
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
8
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
9
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
10
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
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