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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"South Korea"
~type_genre:"Article in journal"
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Search: subject_exact:"Internationales Marketing"
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South Korea
International marketing
135
Internationales Marketing
135
Consumer behaviour
38
Konsumentenverhalten
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USA
23
United States
23
Globalisierung
19
Globalization
19
Welt
19
World
19
China
18
Brand image
17
Markenimage
17
Cultural identity
16
Kulturelle Identität
16
Brand management
12
Designation of origin
12
Herkunftsbezeichnung
12
Markenführung
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KMU
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Multinationales Unternehmen
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National culture
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Marketing management
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Marketingmanagement
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Internationaler Markteintritt
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Advertising
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Cross-cultural management
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Interkulturelles Management
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Bae, Young Han
1
Di Benedetto, C. Anthony
1
Hough, Michelle
1
Jin, Byoungho
1
Jo, Myung-soo
1
Johnson, Zachary S.
1
Ju, Ilyoung
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Jun, Jong Woo
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Kim, Chang-soo
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Kim, Wooyang
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Lancioni, Richard A.
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Lee, Sangwon
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Lee, Yeunjae
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Liu, Yu
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Moon, Tae Won
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Park, Sang Il
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Gyeong sang non chong
3
Journal of business research : JBR
3
Asia Pacific business review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international trade & commerce
2
Business horizons
1
Cogent business & management
1
Contemporary economic policy : a journal of Western Economic Association International
1
Corporate reputation review : an international journal
1
Han gug gae bal yeon gu
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Korea observer : a quarterly journal
1
The Korean journal of international studies
1
The journal of brand management : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
7
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1
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
2
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
3
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
4
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
5
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
6
The effect of cultural distance on international marketing strategy : a comparison of cultural distance and managerial perception measures
Moon, Tae Won
;
Park, Sang Il
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008987053
Saved in:
7
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Saved in:
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