//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Firmenimage
Konsumentenverhalten
International marketing
24
Internationales Marketing
24
Consumer behaviour
14
Brand image
6
China
6
Markenimage
6
Designation of origin
4
Export
4
Export marketing
4
Herkunftsbezeichnung
4
USA
4
United States
4
Unternehmenserfolg
4
Brand management
3
Country image
3
Globalisierung
3
Globalization
3
Innovation
3
KMU
3
Markenführung
3
SME
3
South Korea
3
Südkorea
3
Advertising effects
2
Asia
2
Asien
2
Corporate reputation
2
Cultural identity
2
India
2
Indien
2
International business
2
International market entry
2
Internationaler Markteintritt
2
Internationalization
2
Japan
2
Kulturelle Identität
2
Marketing
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Apil, Ali Riza
1
Batra, Rajeev
1
Chen, Yun
1
Cheng, Shen
1
Chiu, Chi-yue
1
Chow, Clement S. F.
1
Chung, Jae-eun
1
Dean, David L.
1
Di Benedetto, C. Anthony
1
Dinnie, Keith
1
Dogerlioglu-Demir, Kivilcim
1
Fam, Kim Shyan
1
Faroque, Anisur R.
1
Gazley, Aaron
1
Grohs, Reinhard
1
Han, C. M.
1
Hatton-Jones, Siobhan
1
Jeong, So Won
1
Jin, Byoungho
1
Johnson, Zachary S.
1
Kahiya, Eldrede Tinashe
1
Kara, Ali
1
Kathawala, Yanus
1
Kaynak, Erdener
1
Kim, Wooyang
1
Krisjanous, Jayne
1
Kumar, Nilesh
1
Kustin, Richard Alan
1
Lancioni, Richard A.
1
Lee, Sangwon
1
Li, Dongmei
1
Ogden, Harold
1
Ramkumar, Bharath
1
Razzaq, Amar
1
Safeer, Asif Ali
1
Seidenfuss, Kai-Uwe
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International marketing review
62
Journal of international marketing
54
Journal of business research : JBR
52
Journal of global marketing
28
Journal of international consumer marketing
23
International business review : the official journal of the European International Business Academy
16
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of brand management : an international journal
11
SpringerLink / Bücher
9
Journal of strategic marketing
8
The journal of product & brand management
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Cross-cultural and critical perspectives on brands
6
International journal of business and globalisation : IJBG
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of international management : EJIM
5
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
Management international review : mir ; journal of international business
5
International journal of business and emerging markets : IJBEM
4
International journal of emerging markets
4
International journal of trade and global markets
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
Entrepreneurial business and economics review : EBER
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
IMADI.net-Projektbericht
3
International journal of business environment : IJBE
3
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
5
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
6
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
7
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
8
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
9
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
10
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->