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isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"International journal of sports marketing & sponsorship"
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Sport
100
Sports
100
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
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50
Professional sports
48
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48
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Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
Matsuoka, Hirotaka
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
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Manoli, Argyro Elisavet
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2
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1
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1
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1
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Atlantic economic journal : AEJ
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
220
European Sport management quarterly : ESMQ
214
Sport management review
212
International journal of sport management and marketing : IJSMM
139
Sport marketing quarterly : preferred journal of the Sport Marketing Association
78
Journal of sports economics
75
International journal of sport finance
53
Applied economics
38
European journal of operational research : EJOR
36
Social Science & Medicine
36
Discussion paper series / IZA
34
Sport, Business and Management : an international journal ; SBM
33
Journal of business research : JBR
32
Tourism management : research, policies, practice
26
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
25
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
23
SpringerLink / Bücher
23
Tourism economics : the business and finance of tourism and recreation
20
The business of sport management
19
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
NBER Working Paper
17
Tourism management perspectives : TMP
17
IZA Discussion Papers
15
Interfaces : the INFORMS journal on the practice of operations research
14
Managing sport business : an introduction
14
Mathematica Policy Research Reports
14
Leisure studies : the journal of the Leisure Studies Association
13
Faculty research series / Holy Cross, Economics and Accounting
12
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Routledge research in sport business and management
12
Southern economic journal
12
Springer eBook Collection
12
The economics of sport, health and happiness : the promotion of well-being through sporting activities
12
The journal of gambling business and economics
12
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
8
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
9
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
10
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
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