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isPartOf:"Betriebswirtschaftliche Studien"
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The service industries journal"
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Brand image
10
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10
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Betriebswirtschaftliche Studien
European journal of marketing : EJM
The service industries journal
Journal of business research : JBR
37
The journal of brand management : an international journal
23
SpringerLink / Bücher
20
Journal of retailing and consumer services
13
Journal of Business Research
10
Antecedents and outcomes of employee-based brand equity
9
International journal of hospitality management
9
The journal of product & brand management
9
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Global business review
6
International marketing review
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Journal of marketing
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of strategic marketing
5
Marketing intelligence & planning
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Tourism management : research, policies, practice
5
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of the Academy of Marketing Science
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Springer eBook Collection / Business and Economics
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The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
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Human resource management
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IIMB management review
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International journal of business innovation and research : IJBIR
3
International journal of internet marketing and advertising : IJIMA
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International journal of sports marketing & sponsorship
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing for higher education
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1
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
2
Brand equity for self-driving route along the Silk Road
Xu, Xing'an
;
Wang, Lilei
;
Song, Zibin
;
Song, Jiayun
- In:
The service industries journal
41
(
2021
)
7/8
,
pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
Saved in:
3
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
4
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
5
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
6
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
7
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
8
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
9
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
10
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
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