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isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Bridging the gap between advertising academia and practice
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
34
Journal of behavioral decision making
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
Psychology & marketing
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Judgment and Decision Making
7
Games and economic behavior
5
Journal of economic behavior & organization : JEBO
5
Journal of the Economic Science Association : a companion journal to Experimental economics
5
Electronic commerce research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
4
Journal of management information systems : JMIS
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Journal of marketing research
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Journal of marketing research : JMR
4
Behavioral research in accounting
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Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Network Intelligence Studies
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Applied economics letters
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CrossCultural Management Journal
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Discussion Papers of the Max Planck Institute for Research on Collective Goods
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Discussion papers of the Max Planck Institute for Research on Collective Goods
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Duesseldorf Working Papers in Applied Management and Economics
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Düsseldorf Working Papers in Applied Management and Economics
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
2
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
3
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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