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isPartOf:"Business Horizons"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Social Web
133
Social web
133
Consumer behaviour
71
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Internet marketing
59
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34
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Hazari, Sunil
3
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Business Horizons
International journal of electronic commerce : IJEC
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
460
Technological forecasting & social change : an international journal
246
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
SpringerLink / Bücher
198
Information systems research : ISR
154
International journal of internet marketing and advertising : IJIMA
154
Journal of management information systems : JMIS
131
Tourism management : research, policies, practice
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
96
Psychology & marketing
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Springer eBook Collection
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Business horizons
92
International journal of business information systems : IJBIS
91
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
82
Management information systems : mis quarterly
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Journal of internet commerce
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Journal of travel and tourism marketing
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Journal of marketing management : MM
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HMD : Praxis der Wirtschaftsinformatik
72
Journal of promotion management : innovations in planning and applied research
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Journal of information & knowledge management : JIKM
69
The journal of product & brand management
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Cogent business & management
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The journal of brand management : an international journal
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Journal of electronic commerce research : JECR
66
Journal of marketing
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
International journal of technology marketing : IJTMkt
63
International journal of networking and virtual organisations : IJNVO
61
Strategic Direction
61
Journal of advertising research
59
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ECONIS (ZBW)
133
RePEc
20
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1
Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Hazari, Sunil
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10015063978
Saved in:
2
Who influences the influencer : a network analytical study of an influencer's peer-based importance
Perret, Jens K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 370-392
Persistent link: https://www.econbiz.de/10015063988
Saved in:
3
NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
Milán, Paula Núñez
;
Sanz, Manuel Palomar
;
Vázquez, …
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 242-258
Persistent link: https://www.econbiz.de/10013255658
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
6
I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin
;
Lennora Putit
;
Amily Fikry
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
Saved in:
7
A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi
;
Singh, Animesh
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
Saved in:
8
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song
;
Liew, Chee Yoong
;
Muthaloo Subramaniam
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
Saved in:
9
Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George
;
Seglah, Samuel Kingsford
;
Coffie, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
Saved in:
10
Intelligent model to improve the efficacy of healthcare content marketing by auto-tagging and exploring the veracity of content using opinion mining
Hari, S. Sri
;
Porkodi, S.
;
Saranya, R.
;
Vijayakumar, N.
- In:
International journal of electronic marketing and …
15
(
2024
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10015063941
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