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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Erfolgsfaktor"
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Search: subject_exact:"B2B-Marketing"
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Erfolgsfaktor
B-to-B-Marketing
60
Business-to-business marketing
60
Beziehungsmarketing
11
Lieferantenmanagement
11
Relationship marketing
11
Salespeople
11
Supplier relationship management
11
Verkaufspersonal
11
business-to-business marketing
9
Deutschland
8
Germany
8
Marketing management
8
Marketingmanagement
8
Selling
7
Verkauf
7
Brand management
6
Customer value
6
Kundenwert
6
Markenführung
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Internet marketing
4
Online-Marketing
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Bundling strategy
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Success factor
3
sales management
3
Agency theory
2
Arbeitsleistung
2
Brand image
2
Business network
2
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Article
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3
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English
3
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Chakravarty, Anindita
1
Giunipero, larry
1
Grewal, Rajdeep
1
Ramirez, Edward
1
Reinartz, Werner J.
1
Saini, Amit
1
Swilley, Esther
1
Ulaga, Wolfgang
1
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
7
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Hamburger Schriften zur Marketingforschung
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business-to-Business-Marketing
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research / Markt- und Unternehmensentwicklung
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Galileo business
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IEWS-Schriftenreihe
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
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ECONIS (ZBW)
3
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1
The antecedents and consequences of e-purchasing tools usage in supply management
Giunipero, larry
;
Ramirez, Edward
;
Swilley, Esther
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009619155
Saved in:
2
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
3
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
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