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isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~person:"Mandler, Timo"
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Brand origin misclassification
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Mandler, Timo
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Canadian journal of agricultural economics : CJAE
Journal of business research : JBR
Marketing intelligence & planning
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
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