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isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Bundling strategy
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Controlling
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
International journal of technology management : IJTM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
102
SpringerLink / Bücher
48
International journal of production economics
42
International journal of production research
35
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Marketing von Solutions : innovative Ansätze und Best Practices
16
Discussion paper / Centre for Economic Policy Research
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Journal of revenue and pricing management
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NBER working paper series
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Research
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Economics letters
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Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
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NBER Working Paper
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The journal of industrial economics
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Gabler Edition Wissenschaft
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Produktion mit Dienstleistung : Integration als Zukunftschance
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Research technology management : RTM
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
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Journal of economic theory
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Papers in regional science : the journal of the Regional Science Association International
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Service business
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Technological forecasting & social change : an international journal
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Working paper / National Bureau of Economic Research, Inc.
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Europäische Hochschulschriften / 5
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Faculty & research / Insead : working paper series
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
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Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
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Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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1
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester
;
Andersen, Troels Christian
; …
- In:
International journal of technology management : IJTM
93
(
2023
)
3/4
,
pp. 241-267
Persistent link: https://www.econbiz.de/10014428142
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2
A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach
Ito, Yoshihiro
;
Noda, Hideo
- In:
International journal of technology management : IJTM
91
(
2023
)
1/2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10013504363
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3
How firms synergise : understanding motives and management of co-creation for business-to-business services
Schwetschke, Stephan
;
Durugbo, Christopher
- In:
International journal of technology management : IJTM
76
(
2018
)
3/4
,
pp. 258-284
Persistent link: https://www.econbiz.de/10011896391
Saved in:
4
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
5
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
6
Transforming from service providers to solution providers : implications for provider-customer relationships and customer-induced solution innovation
Hoeber, Bjoern
;
Schaarschmidt, Mario
- In:
International journal of technology management : IJTM
73
(
2017
)
1/3
,
pp. 65-90
Persistent link: https://www.econbiz.de/10011690950
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7
Stakeholder integration in service innovation : an exploratory case study in the healthcare industry
Jonas, Julia M.
;
Roth, Angela
- In:
International journal of technology management : IJTM
73
(
2017
)
1/3
,
pp. 91-113
Persistent link: https://www.econbiz.de/10011691003
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8
Identification of a technological chance in product-service system using KeyGraph and text mining on business method patents
Lee, Sora
;
Kim, Moon-Soo
;
Park, Yongtae
;
Kim, Chulhyun
- In:
International journal of technology management : IJTM
70
(
2016
)
4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011612991
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9
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
10
Firms' transitions to green product service system innovators : cases from the mobility sector
Tietze, Frank
;
Schiederig, Tim
;
Herstatt, Cornelius
- In:
International journal of technology management : IJTM
63
(
2013
)
1/2
,
pp. 51-69
Persistent link: https://www.econbiz.de/10010223391
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