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isPartOf:"Discussion paper series"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenführung"
~subject:"National Collegiate Athletic Association"
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Markenführung
National Collegiate Athletic Association
Athletes
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Sportler
62
Professional sports
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Profisport
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Sport
20
Sports
20
USA
15
United States
15
Higher education institution
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Hochschule
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Consumer behaviour
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Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Brand image
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Career development
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Football
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Fußball
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Karriereplanung
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Markenimage
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Sport organization
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Sportorganisation
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Ball game
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Brand management
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Erwerbsverlauf
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Occupational attainment
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Personality psychology
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Persönlichkeitspsychologie
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Baker, Thomas A., III.
2
Chang, Yonghwan
2
Baker, Bradley J.
1
Carlson, Brad D.
1
Cocco, Adam R.
1
Geurin, Andrea N.
1
Guo, Xuan
1
Hindman, Lauren C.
1
Holden, John T.
1
Jessop, Alicia
1
Katz, Matthew
1
Kihl, Lisa A.
1
Kluch, Yannick
1
Ko, Yong Jae
1
Kunkel, Thilo
1
Schull, Vicki
1
Stinson, Jeffrey L.
1
Su, Yiran
1
Swim, Nicholas
1
Turick, Robert
1
Walker, Nefertiti A.
1
Wall Tweedie, Joanna Wall
1
Wanless, Liz
1
Wegner, Christine
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Wright-Mair, Raquel
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Discussion paper series
Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of sports marketing & sponsorship
5
Sport management review
4
Higher School of Economics Research Paper
1
Innovation: organization & management : IOM
1
International journal of entrepreneurial venturing
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service theory and practice : JSTP
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
Storming the global business : rise of the Asian tigers
1
The IUP journal of brand management : IJBRM
1
The journal of business & industrial marketing
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
UZH Business Working Paper Series
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Charting a new path : regulating college athlete name, image and likeness after NCAA v. Alston through collective bargaining
Jessop, Alicia
;
Baker, Thomas A., III.
;
Wall Tweedie, …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 307-318
Persistent link: https://www.econbiz.de/10014340589
Saved in:
2
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
3
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
4
"It's like being on an island by yourself" : diversity, equity, and inclusion administrators' perceptions of barriers to diversity, equity, and inclusion work in intercollegiate at...
Kluch, Yannick
;
Wright-Mair, Raquel
;
Swim, Nicholas
; …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013533123
Saved in:
5
A contemporary functional form for NCAA Division I FBS contributions : internal and external considerations
Wanless, Liz
;
Stinson, Jeffrey L.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012173432
Saved in:
6
Understanding the meaning of representation in a deliberative democratic governance system
Kihl, Lisa A.
;
Schull, Vicki
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10012293251
Saved in:
7
Gendered leadership networks in the NCAA : analyzing affiliation networks of senior woman administrators and athletic directors
Katz, Matthew
;
Walker, Nefertiti A.
;
Hindman, Lauren C.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011856526
Saved in:
8
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
9
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
10
Elite female athletes' perceptions of new media use relating to their careers : a qualitative analysis
Geurin, Andrea N.
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011771886
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