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~isPartOf:"Psychology & marketing"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Emotion
84
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Beziehungsmarketing
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Augusto, Mário Gomes
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Štreimikienė, Dalia
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Discussion paper series
Psychology & marketing
Journal of business research : JBR
36
Journal of retailing and consumer services
36
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of hospitality management
13
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
European journal of marketing : EJM
7
International journal of market research
7
Cogent business & management
6
International journal of consumer studies
6
The service industries journal
6
Tourism management : research, policies, practice
6
European journal of marketing
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of retailing
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
The journal of services marketing
5
Global business review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
International journal of retail and distribution management
4
Journal of consumer marketing
4
Journal of hospitality marketing & management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Middle East journal of management : MEJM
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
6
Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim
;
Kramer, Thomas
;
Wong, Elaine M.
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
9
The influence of cognitive dissonance on retail product returns
Powers, Thomas L.
;
Jackson, Peter
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 724-735
Persistent link: https://www.econbiz.de/10009786039
Saved in:
10
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
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