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isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~type:"article"
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Kundenbindungsprogramm
6
Loyalty program
6
Consumer behaviour
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Relationship marketing
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coupon attributes
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endogeneity
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loyalty programs
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Bradlow, Eric T.
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Musalem, Andrés
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Nunes, Joseph C.
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Discussion papers / Stanford Institute for Economic Policy Research
Journal of marketing research : JMR
Journal of retailing and consumer services
33
Journal of business research : JBR
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10
International journal of hospitality management
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European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of services marketing
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The service industries journal
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International journal of retail & distribution management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of promotion management : JPM
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The international review of retail, distribution and consumer research
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European journal of operational research : EJOR
3
Information systems research : ISR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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The Cornell hospitality quarterly
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Theoretical economics letters
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Administrative Sciences : open access journal
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Australasian marketing journal
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Central European business review : CEBR
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
2
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
3
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
4
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
5
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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