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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Sport event
177
Sportveranstaltung
177
Sportmarketing
80
Sports marketing
80
Professional sports
63
Profisport
63
Sport
59
Sports
59
Consumer behaviour
55
USA
42
United States
42
Football
35
Fußball
35
Sponsoring
24
Sponsorship
24
Big event
18
Großveranstaltung
18
Motivation
18
Sport organization
17
Sportorganisation
17
Ball game
14
Ballsport
14
Brand image
14
Social Web
12
Social web
12
Sport policy
12
Sportpolitik
12
Brand management
11
Jugendliche
11
Markenführung
11
Youth
11
Advertising effects
10
Deutschland
10
Germany
10
Werbewirkung
10
Event marketing
9
Event-Marketing
9
Internet marketing
9
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63
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Shapiro, Stephen L.
4
Greenwell, T. Christopher
3
Lim, Choong Hoon
3
Pedersen, Paul M.
3
Rocha, Claudio
3
Baker, Thomas A., III.
2
Braunstein-Minkove, Jessica R.
2
Byon, Kevin K.
2
Chan-Olmsted, Sylvia M.
2
Clavio, Galen
2
Drayer, Joris
2
Dwyer, Brendan
2
Funk, Daniel C.
2
Greenwell, Chris
2
Kaplanidou, Kyriaki
2
Kiefer, Stephanie
2
Kim, Ari
2
Kim, Jeeyoon
2
Kim, Yu Kyoum
2
Larkin, Ben
2
Lee, Joon Sung
2
Lee, Minkyo
2
Lovell, M. David
2
Popp, Nels
2
Simmons, Jason M.
2
Trail, Galen T.
2
Wicker, Pamela
2
Alguacil, Mario
1
Anderson, Dean F.
1
Armstrong, Ketra L.
1
Baker, Bradley J.
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Ballouli, Khalid
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Beasley, Fred
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Bernthal, Matthew J.
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Biscaia, Rui
1
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
27
European Sport management quarterly : ESMQ
23
International journal of sports marketing & sponsorship
23
Journal of sports economics
22
Sport management review
15
International journal of sport finance
14
Journal of business research : JBR
10
Journal of travel and tourism marketing
8
Tourism management : research, policies, practice
8
International journal of event and festival management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
European journal of marketing : EJM
4
Sport, Business and Management : an international journal ; SBM
4
Applied economics
3
Applied economics letters
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Behavioural sports economics : a research companion
2
Gabler Research / Event- und Impaktforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Psychology & marketing
2
SpringerLink / Bücher
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of brand management : an international journal
2
Tourism management perspectives : TMP
2
Working paper
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
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ECONIS (ZBW)
63
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
3
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
7
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
8
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
9
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
10
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
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