//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Electronic commerce research"
~isPartOf:"Springer eBook Collection"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
145
Online-Marketing
145
Social Web
60
Social web
60
Consumer behaviour
46
Konsumentenverhalten
46
Online retailing
33
Online-Handel
33
Electronic Commerce
27
Viral marketing
27
Virales Marketing
27
E-commerce
26
Beziehungsmarketing
14
Relationship marketing
14
Digitalisierung
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Advertising effects
12
Werbewirkung
12
Werbung
12
Brand management
11
Digitization
11
Markenführung
11
Internet
10
Marketing
9
Mobile communications
7
Mobilkommunikation
7
Search engine
7
Social Media
7
Social media
7
Suchmaschine
7
Deutschland
6
Einzelhandel
6
Germany
6
KMU
6
Retail trade
6
SME
6
Brand image
5
Emerging economies
5
more ...
less ...
Online availability
All
Undetermined
109
Free
6
Type of publication
All
Article
81
Book / Working Paper
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Aufsatz im Buch
17
Book section
17
Aufsatzsammlung
13
Hochschulschrift
6
Konferenzschrift
3
Lehrbuch
3
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Einführung
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
115
German
30
Author
All
Kreutzer, Ralf T.
6
Adeola, Ogechi
3
Hinson, Robert
3
Martinez, Luis F.
3
Martínez-López, Francisco J.
3
Breuer, Markus
2
Fan, Weiguo
2
Görlich, Daniel
2
Holland, Heinrich
2
Kollmann, Tobias
2
Liu, Qihua
2
Maillé, Patrick
2
Ozuem, Wilson
2
Suh, Taewon
2
Telli Yamamoto, Gonca
2
Tsao, Wen-Chin
2
Tuffin, Bruno
2
Zhang, Liyi
2
Abdul-Hamid, Ibn Kailan
1
Aguiar, Emila
1
Aksoy, Tamer
1
Alby, Tom
1
Allen, Juliann
1
Amaro, Ana Cláudia
1
Anning-Dorson, Thomas
1
Arora, Anshu Saxena
1
Artal-Tur, Andrés
1
Auler, Fabian
1
Backaler, Joel
1
Bacouel-Jentjens, Sabine
1
Bae, Giwoong
1
Bensoussan, Albert
1
Bernsau, Klaus M.
1
Bok, Kyoungsoo
1
Bosah, Genevieve
1
Breyer-Mayländer, Thomas
1
Brown, Mark
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
more ...
less ...
Published in...
All
E-marketing ; Vol. 1
Electronic commerce research
Springer eBook Collection
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
145
Showing
1
-
10
of
145
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
3
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
4
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
5
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
6
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
9
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->