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isPartOf:"E-retailing challenges and opportunities in the global marketplace"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business-to-business marketing"
~subject:"Online retailing"
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Business-to-business marketing
Online retailing
E-commerce
119
Electronic Commerce
119
Lieferantenmanagement
67
Supplier relationship management
67
B-to-B-Marketing
57
Online-Handel
31
Internet marketing
23
Online-Marketing
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Beziehungsmarketing
22
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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KMU
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Virales Marketing
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Swani, Kunal
3
Chu, Junhong
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Huhtala, Juho-Petteri
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Kaski, Samuel
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Kim, Kyung Hoon
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Malo, Pekka
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Manchanda, Puneet
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Pei, Zhi
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Tikkanen, Henrikki
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Vaniala, Iiro
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Awan, Usama
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E-retailing challenges and opportunities in the global marketplace
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
161
Electronic commerce research
96
Journal of business research : JBR
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Information systems research : ISR
52
Journal of internet commerce
49
International journal of business information systems : IJBIS
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
46
SpringerLink / Bücher
45
European journal of operational research : EJOR
44
International journal of production economics
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Transportation research / E : an international journal
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of management information systems : JMIS
40
International journal of e-business research : an official publication of the Information Resources Management Association
33
Electronic commerce research and applications
32
Journal of retailing
31
The journal of business & industrial marketing
31
Electronic markets : EM ; the international journal of electronic commerce and business media
30
International journal of electronic commerce : IJEC
30
Manufacturing & service operations management : M & SOM
29
Electronic markets : the international journal on networked business
28
Information systems and e-business management : ISeB
28
International journal of production research
28
Journal of electronic commerce research : JECR
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of retail & distribution management
25
Technological forecasting & social change : an international journal
25
International journal of hospitality management
23
Journal of organizational computing and electronic commerce
23
The international review of retail, distribution and consumer research
23
Springer eBook Collection
22
Asia Pacific journal of marketing and logistics
21
International journal of internet marketing and advertising : IJIMA
21
International journal of electronic business
20
International journal of retail and distribution management
20
Cogent business & management
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
5
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
6
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
7
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
8
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
9
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami
;
Toukola, Sebastian
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Saved in:
10
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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