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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Category management"
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Category Management
20
Category management
20
Consumer behaviour
8
Konsumentenverhalten
8
Retail assortment
5
Sortiment
5
Market research
4
Marktforschung
4
Efficient Consumer Response
3
Efficient consumer response
3
Einzelhandel
3
Kategorienmanagement
3
Lieferantenmanagement
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Lieferkette
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category management
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Araujo, Luis
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Azimont, Frank
2
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1
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1
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1
Cachon, Gérard P.
1
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1
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1
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1
Che, Hai
1
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1
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1
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1
Dekimpe, Dekimpe, M.G.
1
Dhar, Sanjay K.
1
Dobbelstein, Thomas
1
Foubert, Bram
1
Foutz, Natasha Zhang
1
Gal, David
1
Grosso, Monica
1
Hanssens, Hanssens, D.M.
1
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1
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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ERIM Report Series Research in Management
Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Management Science
4
Marketing Science
4
Economics Papers from University Paris Dauphine
3
Hamburger Schriften zur Marketingforschung
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Harvard-Business-Manager : das Wissen der Besten
3
International Journal of Retail & Distribution Management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Open Access publications from Université Paris-Dauphine
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
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ECONIS (ZBW)
21
RePEc
2
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1
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
2
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
3
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
Saved in:
4
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
5
Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan
;
Xu, Yi
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
Saved in:
6
Competitive consequences of using a category captain
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Dhar, Sanjay K.
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1739-1765
Persistent link: https://www.econbiz.de/10008701420
Saved in:
7
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
8
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
9
Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
Saved in:
10
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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