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isPartOf:"ETLA raportit"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Suchmaschine"
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Search: subject_exact:"Suchmaschinentechnik"
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Suchmaschine
Search engine
21
Internet marketing
17
Online-Marketing
17
Advertising effects
9
Werbewirkung
9
Advertising
6
Information behaviour
6
Informationsverhalten
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
4
Pricing strategy
4
Auction theory
3
Auktionstheorie
3
Bayes-Statistik
3
Bayesian inference
3
Distribution channel
3
Online search
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Online-Recherche
3
Vertriebsweg
3
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2
Auction
2
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2
Forecasting model
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Information costs
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2
Prognoseverfahren
2
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Unemployment
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search advertising
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sponsored search advertising
2
ANOVA
1
Advertising avoidance
1
Advertising planning
1
Baysian mixture
1
Benutzerschnittstelle
1
Betriebliche Standortwahl
1
Brand management
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Tuhkuri, Joonas
2
Agarwal, Ashish
1
Bucklin, Randolph E.
1
Chen, Yuxin
1
Chiu, Yu-Ping
1
Damangir, Sina
1
Deng, Xiaotie
1
Dinner, Isaac M.
1
Du, Rex Yuxing
1
D’Acquisto, Giuseppe
1
Eckert, Jochen
1
Edelman, Benjamin
1
Fang, Eric
1
Heerde, Harald J. van
1
Hinz, Oliver
1
Hosanagar, Kartik
1
Hsieh, Ai-Yun
1
Hu, Ye
1
Hua, Kien A.
1
Huang, He
1
Huang, Minxue
1
Italiano, Giuseppe Francesco
1
Jansen, Bernard J.
1
Jerath, Kinshuk
1
Jhang-li, Jhih-hua
1
Kauffman, Robert J.
1
Kim, Kihoon
1
Lai, Zhenyu
1
Li, Xiaoling
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Li, Yung-ming
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Liu, Fuyu
1
Lo, Shao-Kang
1
Ma, Liye
1
Mukherjee, Partha
1
Naldi, Maurizio
1
Neslin, Scott A.
1
Nottorf, Florian
1
Palmatier, Robert W.
1
Park, Young-hoon
1
Rutz, Oliver J.
1
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ETLA raportit
Electronic commerce research and applications
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
21
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1
ETLAnow : a model for forecasting with big data : forecsting unemployment with Google searches in Europe
Tuhkuri, Joonas
-
2016
Persistent link: https://www.econbiz.de/10011544919
Saved in:
2
Big data : Google-haut ennustavat työttömyyttä Suomessa
Tuhkuri, Joonas
-
2014
Persistent link: https://www.econbiz.de/10010405414
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
5
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
6
Inferior search engine's optimal choice : knowledge-sharing service versus search quality
Kim, Kihoon
;
Tse, Edison T.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011349115
Saved in:
7
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
8
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
9
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
10
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
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