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isPartOf:"Economics letters"
~isPartOf:"Health marketing quarterly"
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Search: subject_exact:"Advertising"
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Advertising
118
Werbung
118
Advertising effects
55
Werbewirkung
55
Consumer behaviour
44
Konsumentenverhalten
44
Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
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advertising
21
Internet marketing
19
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prescription drugs
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Moser, H. R.
4
Wilbur, Kenneth C.
4
Aikin, Kathryn J.
3
Fogel, Joshua
3
Katona, Zsolt
3
Park, Jin Seong
3
Stevens, Robert E.
3
Becker, Maren
2
Betts, Kevin R.
2
Freeman, Gordon L.
2
Gordon, Brett R.
2
Hoffmann, Arvid O. I.
2
Jerath, Kinshuk
2
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2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Seldon, Barry J.
2
Shin, Jiwoong
2
Stremersch, Stefan
2
Sullivan, Helen W.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Ho-young Anthony
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Antia, Kersi D.
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Arnold, Michael A.
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1
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1
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1
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Economics letters
Health marketing quarterly
Journal of marketing
Journal of advertising research
204
International journal of advertising : the review of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
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ECONIS (ZBW)
120
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1
Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
Saved in:
2
Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
5
Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
Saved in:
6
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
Saved in:
7
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
8
Can social media platforms charge their users?
Mishra, Soumya Kanta
;
Sarkar, Sumit
- In:
Economics letters
233
(
2023
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014506299
Saved in:
9
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
10
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
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