//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Economics letters"
~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehformat"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
28
Television programme
28
USA
12
United States
12
Fernsehwerbung
10
Television advertising
10
Advertising effects
6
Fernsehnutzung
6
Football
6
Fußball
6
Television usage
6
Werbewirkung
6
Professional sports
5
Profisport
5
Sport event
5
Sportveranstaltung
5
Fernsehen
4
Media usage
4
Mediennutzung
4
Television
4
broadcasting
3
Australia
2
Australien
2
Black people
2
Consumer behaviour
2
Customer satisfaction
2
Gambling
2
Glücksspiel
2
Interactive media
2
Interaktive Medien
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Product Placement
2
Product placement
2
Schwarze Menschen
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Analysis of variance
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Conference paper
2
Konferenzbeitrag
2
Language
All
English
28
Author
All
Tainsky, Scott
2
Alavy, Kevin
1
Apostolopoulou, Artemisia
1
Barajas, Angel
1
Billings, Andrew C.
1
Bleakley, Amy
1
Brown, Keith C.
1
Cagala, Tobias
1
Cauberghe, Verolien
1
Chiou, Lesley
1
Clark, John S.
1
Cleophat, Claudine R.
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Davis, Robert
1
Dennis, Donald Miller
1
Dix, Stephen Richard
1
Eastman, Susan T.
1
Ellithorpe, Morgan E.
1
Gaskell, Alison
1
Gasparetto, Thadeu
1
Gladden, James M.
1
Glogowsky, Ulrich
1
Gray, David Michael
1
Hennessy, Michael
1
Ho, Jason
1
Kaltcheva, Veltichka D.
1
Kent, Robert J.
1
Kesenne, Stefan
1
Krider, Robert E.
1
Krugman, Dean
1
Leach, Stephanie
1
Lo, Hing-Po
1
Lopez, Mary
1
Lu, Xiaoling
1
McClung, Steven
1
McNiven, Michael D.
1
Midha, Anjali
1
Mora, José-Domingo
1
Nagy, Judit
1
more ...
less ...
Published in...
All
Economics letters
International journal of sport finance
Journal of advertising research
Journal of promotion management : JPM
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
SpringerLink / Bücher
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
Engaging consumers through branded entertainment and convergent media
3
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
3
Gender and television viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
4
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
5
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
6
Betting lines and college football television ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
Saved in:
7
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
8
The betting market as a forecast of television ratings for primetime NFL football
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
10
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011339300
Saved in:
9
A field experiment on intertemporal enforcement spillovers
Cagala, Tobias
;
Glogowsky, Ulrich
;
Rincke, Johannes
- In:
Economics letters
125
(
2014
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10010505426
Saved in:
10
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->