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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
39
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
32
Markenführung
32
Markentreue
32
Beziehungsmarketing
29
Relationship marketing
29
Brand image
23
Markenimage
23
Brand
22
Markenartikel
22
Customer satisfaction
18
Kundenzufriedenheit
18
brand loyalty
8
Hotel industry
7
Hotellerie
7
Internet marketing
7
Online-Marketing
7
Social Web
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Social web
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Confidence
6
Vertrauen
6
Dienstleistungsqualität
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Emotion
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Service quality
5
Brand equity
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social media
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Advertising effects
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Brand satisfaction
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Customer retention
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Gastronomie
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Perceived quality
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Restaurant industry
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Viral marketing
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Virales Marketing
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42
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Han, Heesup
4
Ahn, Jiseon
2
Hwang, Jinsoo
2
Song, Hak-jun
2
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Back, Ki-Joon
1
Bang, Nguyen
1
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Bianchi, Constanza
1
Birgelen, Marcel van
1
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1
Cacho-Elizondo, Silvia
1
Chan, Terri H.
1
Choe, Ja Young
1
Chua, Bee-Lia
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Dawes, John
1
De Chernatony, Leslie
1
Dioko, Leonardo A. N.
1
Drennan, Judy
1
Empen, Janine
1
Ferreira, Aristides Isidoro
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Gil Saura, Irene
1
Giovanis, Apostolos N.
1
Guibert, Nathalie
1
Gursimranjit Singh
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Gursoy, Dogan
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Ha, Hong Youl
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Horváth, Csilla
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Huang, Yu-an
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Ismail, Ahmed Rageh
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1
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1
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European journal of marketing : EJM
International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of Product & Brand Management
72
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
29
Journal of Consumer Marketing
27
Asia Pacific journal of marketing and logistics
16
Marketing Intelligence & Planning
12
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International Journal of Contemporary Hospitality Management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
International Journal of Retail & Distribution Management
8
Journal of Services Marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
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ECONIS (ZBW)
42
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1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
10
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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