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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
33
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
26
Brand management
26
Markenführung
26
Markentreue
26
Relationship marketing
26
Brand image
20
Markenimage
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Customer satisfaction
18
Kundenzufriedenheit
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Brand
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Markenartikel
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Hotel industry
7
Hotellerie
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Dienstleistungsqualität
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Service quality
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Confidence
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Emotion
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Vertrauen
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brand loyalty
5
Brand equity
4
Gastronomie
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Brand satisfaction
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Customer retention
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Product quality
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Produktqualität
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USA
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United States
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Advertising effects
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Han, Heesup
5
Hwang, Jinsoo
3
Ahn, Jiseon
2
Chua, Bee-Lia
2
Hyun, Sunghyup Sean
2
Kim, Heather Markham
2
Kim, Insin
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Kim, Jinkyung Jenny
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Lee, Sanghyeop
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European journal of marketing : EJM
International journal of hospitality management
Journal of travel and tourism marketing
Journal of business research : JBR
42
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
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Innovatives Markenmanagement
5
International journal of retail and distribution management
5
Journal of Business Research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Marketing Letters
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
37
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
3
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
4
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
5
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
6
Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup
;
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Koo, Bonhak
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
Saved in:
7
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
8
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
9
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
10
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
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