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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Brand loyalty"
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Consumer behaviour
18
Konsumentenverhalten
18
Brand loyalty
16
Brand management
14
Markenführung
14
Markentreue
13
Beziehungsmarketing
11
Brand
11
Markenartikel
11
Relationship marketing
11
Brand image
9
Markenimage
9
Customer satisfaction
7
Kundenzufriedenheit
7
brand loyalty
5
Brand equity
2
Brands
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Dienstleistungsqualität
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Emotion
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Achievement vanity
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Advertising
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Advertising effects
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Airline
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Airline service
1
Arbeitskräfte
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Ausgaben
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Behavioural loyalty
1
Brand attachment
1
Brand identity
1
Brand innovativeness
1
Brand love
1
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19
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Hyun, Sunghyup Sean
2
Kim, Insin
2
Ahn, Young-joo
1
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Buil, Isabel
1
Chua, Bee-Lia
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Dawes, John
1
De Chernatony, Leslie
1
Empen, Janine
1
Fu, Xiaoxiao
1
Ha, Hong Youl
1
Han, Heesup
1
Horváth, Csilla
1
Huang, Yu-an
1
Hwang, Jinsoo
1
Janda, Swinder
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John, Joby
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Joo, Kyu-Hyeon
1
Kang, Juhee
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Seontaik
1
Koo, Bonhak
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Laurent, Gilles
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Lee, Sanghyeop
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Lees, Garvin
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Li, Jianyao
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Lin, Chad
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Liu, Fang
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Loy, Jens-Peter
1
Marzocchi, Gianluca
1
Mizerski, Dick
1
Morandin, Gabriele
1
Muthaly, Siva K. K.
1
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1
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
12
Psychology & marketing
11
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Cogent business & management
9
Global business review
9
The service industries journal
9
Australasian marketing journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Innovatives Markenmanagement
5
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Marketing Letters
5
Pakistan journal of commerce and social sciences
5
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ECONIS (ZBW)
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1
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
2
Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup
;
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Koo, Bonhak
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
Saved in:
3
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
4
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
8
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
10
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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