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isPartOf:"European journal of marketing : EJM"
~subject:"Advertising"
~subject:"Markenartikel"
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Advertising
Markenartikel
Brand loyalty
14
Consumer behaviour
13
Konsumentenverhalten
13
Markentreue
11
Brand management
10
Markenführung
10
Brand
9
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6
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6
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6
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3
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2
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1
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Bergami, Massimo
1
Birgelen, Marcel van
1
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1
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1
De Chernatony, Leslie
1
Empen, Janine
1
Ha, Hong Youl
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Quester, Pascale G.
1
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1
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1
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1
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European journal of marketing : EJM
The journal of product & brand management
28
Journal of retailing and consumer services
23
Journal of business research : JBR
19
The journal of brand management : an international journal
19
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
7
Global business review
7
International journal of internet marketing and advertising : IJIMA
7
International journal of hospitality management
6
Journal of fashion marketing and management
6
Australasian marketing journal
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Journal for global business advancement : JGBA
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Asian Academy of Management journal : AAMJ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of market research
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
SpringerLink / Bücher
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ECONIS (ZBW)
10
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10
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10
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
3
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
4
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
5
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
6
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
7
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
8
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
9
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
10
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
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